Football Kits. . .
Permitted advertising
- Club Emblem and name
- Clothing Manufacture
- Jacquard Weave
- Product marks and seals of quality
- Numbers
- Players Names
- Other Logos
- Sponsor designations
The following advertising is permitted:
1. Club emblem and name
The officially designated Club emblem, name, initials, nickname or a combination of such may appear:
(a)Once only on the front of the shirt, and once only anywhere on the shorts providing it does not exceed an area of 100 square centimetres; and
(b)Once only on each sock providing it does not exceed an area of 50 square centimetres.
(c)Once only on each sock tie-up providing it does not exceed an area of 100 square centimetres. The sock tie-up may show the Player’s name, Player’s squad number, Competition name, sponsor designation and date of match or any combination of the same.
Clubs must receive the approval of the Competition for the use of sock tie-ups.
The officially designated Club emblem, name, initials, nickname or web site address, may appear once only on the collar of a shirt and or tracksuit provided such does not exceed an area of 50 square centimetres.
2. Clothing Manufacturer
The established mark, logo or name of a clothing manufacturer, ora combination of the same, may appear once only:
(a) on the shirt and on the shorts provided it is an area no greater than 20 square centimetres:
(b) on each of a goalkeeper's gloves and on a goalkeepers cap provided such does not exceed an area of 25 square centimetres
The established mark, logo or name of a clothing manufacturer, or a combination of the same, may also appear up to twice on each sock between the top edge and the ankle, provided that it is an area no greater than 20 square centimetres for such mark, logo or name (or combination thereof) where it appears once on each sock or 10 square centimetres where it appears twice on each sock. It may be incorporated into the design of the socks, but must be limited to 10 square centimetre repeats and must be restricted to any turn-over on the socks.
An additional established mark, logo or name of the clothing manufacturer may be used once or repeatedly as part of the design on the trim or taping of shirts, shorts and socks.
Such trim or taping shall be limited to down the outer seam of the shirt (armhole to the bottom of the shirt), or, the length of the sleeve (neck to cuff) or across the bottom of each sleeve (cuffs) and to the bottom edge of the shorts or down the outer seam of the shorts and across the top edge of the socks.
The mark, logo or name of the clothing manufacturer which appears once or repeatedly, as part of the design on the trim or taping of shirts, shorts and socks shall be restricted to a maximum width of 10cm on the shirts and shorts and to a maximum width of 5cm on brand-new (unworn) socks.
The same established mark, logo or name or combination must appear on all clothing of all Players and Club Officials wherever such advertising appears.
Once submitted to and approved by a Competition, the established mark, logo or name or combination on players’ and club officials’ clothing may not be modified during the course of that season, without the approval of the Competition.
(c) Once only on each of a players gloves provided such does not exceed an area of 20 square centimetres
(d) Once only on the front and back of any t-shirt or any other item of clothing worn under the shirt provided such does not exceed an area of 20 square centimetres and this is not visible outside the playing shirt during the period of the Match.
(e)Once only on thermal shorts worn under playing shorts provided such does not exceed an area of 20 square centimetres and this is not visible outside the playing shorts during the period of the Match.
T-shirts or any other item of clothing worn under the shirt must be the same colour as the main colour of the playing shirt worn, if it is visible outside the playing shirt. It is prohibited to wear long sleeve t-shirts beneath a short sleeve playing shirt. Thermal shorts must be the same colour as the main colour of the shorts worn.
3. Jacquard Weave
A jacquard weave or similar technique is allowed providing each is limited to 20 square centimetres, with unlimited repeats being acceptable. The design of such jacquard weave may be the manufacturer's mark, logo or name or the Club's officially designated emblem or name or nickname or a part of the same. The jacquard weave shading shall be restricted to 2 shades from the base colour using a standard Pantone reference manual.
4. Product marks and seals of quality
An official licensing product mark or seal of quality is permitted on the outside of the clothing only if Competition rules so allow. Such shall be placed only on shirts and on an area which ishidden when the shirt is tucked inside the shorts.
A second, smaller licensing mark or seal of quality is allowed on the shirt or shorts in the form of a label which must not exceed 12 square centimetres and must be placed along the torso outer seam.
5. Numbers
Where the Competition rules require a number on the back of the shirt, it should be clearly legible and positioned in the centre of the back of the shirt.
The number should be between 20 cm and 35 cm in height with provision for each competition to set specific criteria.
A number may also appear on the front of the shorts which must correspond with the number on the shirt.
The number should be between 10 cm and 15cm in height with provision for each competition to set specific criteria.
The officially designated logo or name of the Competition or combination of the same may appear once only on each of the player's shirt numbers providing the logo, name or combination does not exceed an area of 20 square centimetres. No other advertising or any other marking is allowed on players’ shirt numbers.
6. Players Names
The name of a player may appear on the back of shirts or tracksuits only if Competition rules so permit. The height of the lettering must not be greater than 7.5 centimetres.
7. Other Logos
The officially designated logo or name of an Affiliated Association or Competition may appear once only on each sleeve of shirts, provided Affiliated Associations or Competition rules so permit. Such mark must appear between the shoulder seam and the elbow and must not exceed 100 square centimetres.
The officially designated logo, name of any awards or titles won in previous seasons or commemorative occasions may appear on shirts, provided such does not exceed an area of 100 square centimetres and permission has been granted fromthe Competition in which the kit is to be worn.
8. Sponsor designations
The following advertising is permitted:
1. On the clothing of a Player on the field of play, the following areas shall be permitted to be used for advertising:
· One single area not exceeding 200 square centimetres on the front of the shirt;
· One single area not exceeding 100 square centimetres on the back of the shirt; and
· One single area not exceeding 100 square centimetres on the back of the shorts.
· Once only on each sock tie-up providing it does not exceed an area of 100 square centimetres
In the event that a Club or Competition elects to have an area of sponsor advertising only on the front of the shirt, and on no other item of playing kit, that area may be increased to a maximum of 250 square centimetres if approved by the Competition.
No other advertising is permitted anywhere on the clothing of a Player on the field of play during a match. Such advertising can be used for advertising one or more companies and, in respect of any company, one or more of their products. The same advertising must appear in the same form on the clothing of all Players and Club Officials wherever such advertising appears, throughout the entirety of the match.
2. Any advertising under C(1) must be clearly separated from the items described in B above.
3. Advertising as described in C(1) may appear on tracksuits and other items of clothing other than the clothing of a Player on the field of play during a match. Clubs may carry advertising on behalf of a single sponsor (which may, for the avoidance of doubt, be the same or additional to the sponsors of the clothing worn on the field of play) on tracksuits and other clothing worn by Players and Club Officials in the Technical Area.
4. Clubs may conclude sponsorship arrangements with different companies in respect of advertising permitted under C(1) above for both their ‘home’ and ‘away’ strips. Where Competition rules allow for a third strip to be worn, this must carry advertising as worn on either the ‘home’ or ‘away’ shirt.
The advertising must appear in the same form on the clothing of all Players and Club Officials wherever such advertising appears, throughout the entirety of the match.
5. Where a non-member Club wishes to include the name of a sponsor in its Club title, consent must be received in advance from the relevant Affiliated Association and where such consent is given, advertising on behalf of one company only shall be carried on the Club's match shirts, irrespective of the provisions of B (4) and C (1) above.
6.No Full Member Club or Associate Member Club may include the name of a sponsor in its Club title without the consent of The Football Association.
7. No Club in Membership of the Football Conference, the Isthmian League, Northern Premier League or Southern Football League may include the name of a sponsor in its Club title without the consent of the competition and, in the case of a Full Member Club or Associate Member Club, the consent of The Football Association.
8. Clubs with more than one team may conclude separate shirt advertising agreements on behalf of each team.
|
