
BRANDING | YOUR BRAND | PACKAGES | READY MADE PACKAGES
BRANDING
Branding started off when cowboys sold cattle and it was a way of showing the customers the good cattle from the bad cattle with a "Brand" or "Logo" burnt onto the animal for sale. This works exactly the same today in business, it shows the good from the bad, the high quality from the poor quality, the efficient from the cowboys!
Nowadays branding is a very large important part of building a good business. It works hard and well along side Advertising and Marketing in ensuring your business stands out in people’s minds and hearts. Large corporate companies spend millions on ensuring their brand is recognised simply within a blink of an eye.
Getting your branding right will ensure your business stands out and will give you a distinctive advantage over your competitors. It will give your business a tidy look that also looks loved and this flows through to your customers. They will want to use a company that oozes quality and shows it cares.
Here is some short branding advice:
Start with branding guidelines - this could be a booklet or it could be a page stating how you want your branding to be used and then stick to it. The main areas are: the pantone colours to use, the corporate font you use and the placement of your logo. Pantone colours are a code in which you use to get the identical colour used throughout all branding. Corporate fonts should be used from business cards to the font on the website to your email signature. And the placement of your logo should be used in everything from work wear to sign writing your vans.
Ensure you use the guidelines in every single aspect of the business including: email signatures, internal forms, signage, work wear, and outsourced adverts.
Branding is not just a logo; it is a identity, an identity that needs guidelines to be stuck to precisely by all who have any contact with them. Yes branding may start with the logo but it is essential to use colours, fonts, design, and placement correctly every time they are used. Branding a business well allows people to remember you when they need you the most. It allows your corporate image/name to be in the front of people’s minds at the exact time that they may need your product or service and then allow then to look you up and call you. Without branding you leave it to chance, and this may mean your competitors get a 50/50 chance that you don’t get the first call.
Here at Biz Image we can do everything that you require for the correct branding for your business. We can supply you with:
- Logo design (inc fonts and colours)
- Branding Guidelines
- Branding advice
- Re-branding solutions
- Total inhouse branding solutions (Work wear | Signs | Design | Print)
YOUR BRAND
PACKAGES
Click here to see our previous Branding Packages
Complete Branding Package:
Logo Design & Stationery:
HPM are a large building company dealing with such contracts as hospitals, so the logo had to be kept relatively simple so it could be cheaply applied to hi-vis and workwear for mass numbers.
They wanted the stationery bright and bold.(see images below.) |
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Clothing Design & Print / Embroidery:
Mock up of the HPM polo shirts |
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Sign design, Supplied and Fitted
The signs fitted at their offices, inside and out. |
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READY MADE PACKAGES
Ready Made Branding Packages - Ideal for people who want to start their own business up but dont have the time or energy to put into the branding side of the start up. Generally this will take 1 full week to have a new business set up including many extras. We have some ready made businesses packages already made up and ready to be purchased - this packages include: